O U R  V I S I O N

High on Life is the leading provider of the most biologically available hemp-based essential nutrient-rich supplements intended to instill optimal health to the entertainment industry, all up-and-comers, and those who wish to perform at the next level in the physical and creative realms.


O U R  M I S S I O N

High on Life profitably provides the highest quality health and wellness future food and information that feeds the creative genius and empowers lifestyles that are positive examples for others.

Be Special. Get High on Life.

M E E T   O U R   T E A M

Rob Shallcross | Aka: The Wizard

Rob has been a fixture in the music community for over 3 decades, and is a Juno Award and Western Canadian Music Award-winning engineer. In 2014, Rob was instrumental in resurrecting the career of thrash metal titans Dark Angel for a limited number of festival appearances. Rob's latest release is Gene Hoglan's feature film "The Atomic Clock: The Clock Strikes Two", where he is credited as the film's Producer, Co/Director, Audio Recording and Mixing Engineer for the soundtrack that includes Death, Strapping Young Lad, Testament, Galaktikon and Meldrum. Rob is currently managing legendary metal drummer Gene Hoglan and legendary founders of thrash/speed metal, Dark Angel, and has worked with many other talented artists including: Gwar, Fear Factory, Deception, Metaspherical, Overkill, Darkest Hour, Zimmer's Hole, Devin Townsend, 3 inches of Blood and Derek Miller.
Rob loves his work, and as his career has progressed he has made an effort to achieve a better balance and gain optimal health, due to the challenges he's faced in relating to the typically negative and unhealthy environment of the entertainment industry. Witnessing some of his clients and friends fall to substance abuse, depression, hard times and health issues initially inspired him in this direction.
High On Life Superfoods is Rob's effort to encourage others to benefit from what has brought balance, focus and inspiration to his life during trying times. His passionate commitment to provide a higher level of products and services to the community that he is not only humbled by, but infinitely grateful to is unwavering.